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April 27, 2011     Hays Free Press
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April 27, 2011
 

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___/i HaysFreePress.com HAYS CO. ESTAllE Great Locations merges with Keller Williams. - Page 1D April 27, 2011 Page lC New brand urges Buda 'breathe to ........ easy here' IN TOUCH allas-based market- )hag agency, Aria, announced comple- tion of a five-month-long research, analysis and de- sign project that culminated April 5 with the adoption by Buda City Council of its new, ethos-driven brand. "Buda reminds me of Frisco 15 years ago," said Ryan Thompson, Aria CEO. "You sensed the boom coming and a decade later Frisco was the seventh fast- est growing suburb ha the U.S., and that ha itself is exciting. But what struck me at a deeper level, that really resonated, was that these city fathers feel a deep sense of responsibility and genuine stewardship for the people and the place - I left touched and inspired." So inspired, ha fact, was Thompson that he pitched his own team as passion- ately as if he'd grown up . herehims. Mter casting the vision, Thompson gave them the challenge of cap- turing, ha picture and word, the very heart of what he'd heard. "I challenged them to raise the bar higher than ever be.fore," he id, "because this city holds the kind of values we share." The new brand features a child on a tire swing suspended from the letter "x" ha BudaTx, accompa- nied by the tagline that reads, "breathe easy here." The rebranding promotes Buda as a"better place to raise a family" for young professionals who work ha the Austin-San Antonio corridor, but prefer to leave the bustling city noise and hectic pace behind at days end. The tire swing- this quintessentially American icon- captures our com- munity identity. Aria really knocked it out of the park for us. The branding project is one step ha a 10-year comprehensive plan to direct future development and preserve the lifestyle and values Buda citizens prefer. Last November, Buda named Aria to spearhead brand strategy and creation. Aria, known for its digital-design and con- sumer brand-experience approach, has been recog- nized for award winning work ha Dallas, Addison, and Carrollton, as well as its ex- tensive public sector experi- ence. The process, which city sources characterized as "highly collaborative," oc- curred over several months during which focus groups, surveys of Buda citizens, and the input of city leaders guided the direction taken. We wanted results, not another logo with a star ha it. Aria was well known to us for its reputation of innovation, branding expertise, and long history with municipal, economic development and destina- tion-based clients. Rollout of the new logo and tagline will first appear on the water tower ha the Sunfield Development Divi- sion and as budget permits, will be incorporated ha advertising and promotion, including billboard adver- tising. See BRANDING BUDA, pg. 6C Annual dog races become part of Buda's history and culture BY JENNIFER BIUNDO jen@haysfreepress.com r-rlhis weekend, hundreds of dachs- I hunds and tens of thousands of , human visitors will descend on Buda for the 13th annual Buda Lion's Club Country Fair. If you're new to the universe of racing wiener dogs, here's a primer to get your feet wet. A DACHUMENTARY If you need to get revved up for the races this weekend, look no further than the short film "Lord of the Wiens: A Dachumentary." Described as "Best in Show" meets "Hands on a Hard Body," this 25 minute film by Elise Ballard chronicles the challenges and triumphs of the noble sport of wiener dog racing, set against the backdrop of small town America. Sweet, offbeat and occasionally hilarious, it's a great film for anyone who loves Buda or wiener dogs. www.lordofthewiens.com GONE TO WIENERLAND Ever wonder about the wacky posters that pop up every year before the races, usually showing a popular or classic movie recast with dachshunds? They're the work of the Williams marketing firm, formerly based in Buda and now located near Driftwood. The company has worked pro bono with the Buda Lion's Club since 1998 to promote the races. This year's poster, Alice in Wiener- land, features a purple smiling Cheshire wiener dog. Think that's weird? Not any more than previous themes, such as "Teenage Mutant Ninja Wieners," "Gone with the Wiener," "Lord of the Wiens," "Wiener Wars," and "Wieners of the Caribbean: Curse of the Short Legs." LORD OF THE WIENS If there's a Mario Andretti of wiener dogs, it's gotta be Copper, the lighting- fast blaze of short legs who dominated six years of races before his retirement. Copper sat out the 2003 races, but won every other year from 2001 - 2007. His last year at the races, Copper was getting a little gray around the muzzle, but he still bolted down the race track with all the joy and speed of a puppy, leaving his competition in the dust. Of course, there's no way a dog can achieve that kind of legendary status without hard work and sacrifice. COURTESY PHOTO All eyes on the finish line: Judges from the Bucia Lions Club call the winner at the 13th annual Wie- her Dog Races last year. Hundreds of Dachshunds and thousands of their human companions will descend on Buda City Park this weekend for the perennially popular festival. "eah, we'd just go out and throw the ball a.round the yard," Copper's George- town coach, Brian Shockiee, told the Hays Free Press in 2004 referring to the rigorous training it takes to produce a wiener dog winner. A WIENER DOG PRIMER The first written reports of dachs- hunds come from the early 1700s. Germans now refer to the dogs as the Dackel or Teckel, but the name derives from the German word for badger, "Dachs," and dog, "hund," indicating a dog bred to chase badgers down holes and fight to the death. With their long, sinuous build and stout chest, those cute little bundles of joy were actually bred to be fearless hunters. Here's what the American Kennel Association has to say about the wiener dog's temperament: "The Dachshund is clever, lively and courageous to the point of rashness, persevering in above and below ground work, with all the senses well-developed. Any display of shyness is a serious fault. NOTE: Inas- much as the Dachshund is a hunting dog, scars from honorable wounds shall not be considered a fault." Dachshund's coats can be smooth, longhaired or wirehaired. The original and most common is the smooth short coat. The longhaired dachshunds are thought to have been bred with span- iels, while wirehairs were crossbred with terriers. Dachshunds can be either full sized, 12 - 24 pounds, or minia- ture, less than 12 pounds. Some dogs between 12 and 16 pounds are called "tweenies." Wondering how something that little can make such a big noise? Look no further than the dachshund's barrel chest, and resultantly, the big lungs that produce some surprisingly loud barks. World War I was a bad time to be a wiener dog. Dachshunds, considered a symbol of Germany, stood in for the enemy in political cartoons. Reports even exist of wiener dogs being stoned to death in the street, though they are challenged by some historians. That long body can come at a high price for dachshunds. The breed is particularly prone to spinal injuries such as slipped discs, with as many as 25 percent of the animals experienc- ing back trauma. Wiener dog owners should take care that their pets stay slender and avoid jumping and climb- ing stairs. Queen Victoria was a particularly avid dachshund owner. The royal in- fatuation with wiener dogs extends to Queen Elizabeth II, who introduced the "dorgi," a mix of one of her Corgis and Princess Margaret's dachshund, Pipkin. Good grub at Grumpy's ope all had a happy and blessed Easter. Ours was very quiet. Do want to thank all for the cards, telephone calls and best wishes. Guess by now many of you know that the caf6 is closed in Uhland and missed by many. If you don't mind driving a few miles to Niederwald, you will find good food at "Grumpy's" on the right of Hway 21 going north. Call Mike Cowan at 512-398-1910, he may have more than burgers. OOO Easter weekend visitors of Emie and Marie Schneider were son ]effery and grand- daughter Katherine of Dallas and Dwight of San Marcos. Erwin and Bobby Hage- dom enjoyed an early Easter lunch on Saturday with their family, Steve and Sandra Jones and Matthew and Kelly of Buda, and Scott andVicto- ria Hagedom of Austin. Also enjoying the day were Curdss Bums and lake Hohertz. Dennis and Kim Heide- man and girls, Kassi, Hanna and Maddy, of Rogers Ranch community and friend S, visited with Raymond and Myrtle Heideman on Satur- day. They enjoyed visiting and a picnic lunch and while Dennis visited with Opa, the girls placed flowers on graves of family ha the Uhland Live Oak Cemetery with Oma. O The community was sad- dened by the death of Linda Loep, a longtime resident of Uhland. Linda was ha the Chisholm Trail Nurs- ing and ltehab Center in Lockhart when she became ill and passed away ha Seton Hospital in Austin on Friday aftemoon (Good Friday). Visitation was Monday evening with the funeral ser- vices on Tuesday morning at McCurdy Funeral Home and burial ha Lockhart Cemetery. Friends and relatives held a reception at Uhland Com- munity Center where lunch was served. Sympathy is extended to the family. OO$ Get well wishes to Ed Daughtery who has health problems, to Cheryl Shel- ley who is doing ok and enjoying being home. Also to Raymond Heideman who is recovering from a fall from which he suffered a frac- tured nose, several braises and lacerations. After a few hours ha Seton Hospital, he is recovering at home. A good time was had by cousins of the Hagedom- Hohmann "clan" at Mamac- ita's ha San Marcos on Tues- day, April 19. Several were unable to attend because of illness. Those coming were: Leonard Hohmann of Waring, Charles and Noma Voight of Fredericksburg, Pauline and Herbert Schw- ertfeger ofTemple, Verda Tumbo of Bastrop, El Nora Estes of Austin, Emily Fehlis of Georgetown and Myrtle Heideman of Uhland. Daniel and Sharon Heideman and James and ]oAnn Holt of Uhland joined members of the family of Margaret Holt ha the home of Ray and ]anet Patterson for an Easter gathering. Danny and Beverly Kleen hosted a gathering with a picnic and Easter egg hunt at their home near Buda Sunday afternoon. Family, cousins and friends enjoyed the afternoon. OOO Don't forget the annual meeting of the Uhiand Live Oak Cemetery on Saturday, April 30 at the Immanual Baptist Church on FM 150. Meeting at 11:30 a.m fol- lowed by a carry-in salad luncheon.