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Hays Free Press
Kyle, Texas
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June 2, 2010     Hays Free Press
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June 2, 2010
 

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HaysFreePress.com CLASSIFIEDS * PUBLIC NOTICES SERVICE DIRECTORY June 2, 2010 * Page 1D The beauty of Kyle's heritage KYLE CHAMBER OF I have written about the award- winning tourism efforts of the Kyle Area Chamber of Commerce and Visitors Bureau in past articles. The journey that we have taken has been one of discovery and renewal. It seems at times that each of us have somehow become unaware of the jewels that sparkle all around us. We have been busy gathering information to submit to the Texas Chamber of Commerce Executives Media awards contest. The state con- vention will take place the last week of June. One of the most proud items we are submitting is our new wvea. KyleTour.com web site. This site af- fords visitors the opportunity to get a quick glance at some of the jewels that make our commtmity great. Did you know that our own Katherine Anne Porter House on Center Street was designated as a National Literary Landmark on ]une 13, 2002 by the Friends of Libraries USA and the Library of Congress? Or that our own ClaJ- borne Kyle Log House is square- barbell shaped with two matching double room sections separated by a 10 by 6-foot dogtrot? This layout is extremely rare, and in fact, this "linear four-pen dog trot" is the only one of its kind left in Texas? Yes, the Kyle Chamber, our board of directors, members and staffrec- 0gnize that the story of Kyle, Texas must be told otherwise we will lose a bit of what makes Kyle great or as we like to say, Simply Charming! Take a few minutes today and ex- plore what we know will be another award winning web site. JUNE 3 Free Ambassador's BASH, 6 p.m., Thunderhill Raceway Kyle Annual Classic Committee Meeting, 9 a.m. JUNE 5 Free Kyle Market Day with farmer's market,, arts, crafts and more! Featuring live music by the Spencer Thomas Band and Jimi Lee. 9 a.m. Kyle's "Hooked on Fishing" Instruc- tional Fishing Derby for the Family. McDonald's of Kyle Grand Opening Celebration. Meet Ronald McDonald! Runs all day. Free Claiborne Kyle Log House open house and tours. 2400 Old Stagecoach Road, 2 p.m. For additional information, please visit www.KyleChamber.org BIZ NOTES IIIIII What does it take to get a busi- ness off the ground? Quite a bit, especially if you are a m0m-and-pop operation. There are always the basics, of course, product, labor, rent, utili- ties, taxes. But one thing that so many businesses cut when times go bad is advertising. That doesn't make sense. When times are tough, the ones who make it through are those who advertise. Don't think that's true?What is the best known cereal company around? Most people will say "Kellogg's." The reason goes back to the De- pression. When the stock market was plummeting, businesses trying to hang on did everything they could to cut costs, including adver- tising. Kellogg doubled its budget and profits rose. It took out ads in magazines and local newspa- pers. By the 1940s, Kellogg was the world's largest cereal company. What does that tell you? Get your name out there. To win in business means promotions, pro- motions, promotions. That means advertising to your market. Locally, the only media covering Kyle and Buda on a daily basis is the Hays Free Press. If you want your name known locally; call us. We'll design your ads for free, and Advertising Director Tracy Mack can put together a package that includes not only our newspaper, but also others newspaper in surrounding towns. That saves you time and keeps all your ads looking the same. lust don't expect your busi- ness to stay around without that advertising. Statistics show that is a dumb idea. PHOTO BY JEN B|UNDO A crowd of campers line up for a game at the opening of the Kyle Chick-fiI-A last week. After remaining in the parking lot for 24 hours, the first 100 customers would receive a year's worth of free food coupons. Hundreds gather for fun, games and free food BY JEN BIUNDO jen@haysfreepress.com An t one in the after- oon, the hot Texas un beat down on an asphalt parking lot in a strip mall off a busy inter- state. But in place Of cars, a bustling tent city had blos- somed outside the fast food chain. In a sudden rush of wheels, a father and son on skateboards zoom up to the drive through window, swerving to avoid a giggling group of kids and adults running a relay race with water balloons. It's just an average day at a Chick-fil-A store opening. About 220 people showed up in the pre-dawn hours last Wednesday to secure a place in line for the grand opening of the new Chick- fil-A in Kyle. Out of the 220 on the property at 6 a.m., 100 would be selected in a lottery. The lucky winners would then set up their tents, unroll their sleep- ing bags and spend the next 24 hours camping out in the asphalt parking lot, un- til the official ribbon cutting early Friday morning. If they made it through the night, they would win a year's worth of free Chick-fil-A - one meal coupon for 52 weeks. The events combine the American love affair with fast food with the appeal of a good old fashioned group camp out, and the Chick-fil-A grand openings maintain something of a cult following across the nation. Last year, 100 people stayed put through a bliz- zard that dumped 17 inches of snow on a Chick-fil-A parking lot in Fort Collins, Colorado. It was a different set of nature's challenges at the Kyle opening, as Texans draped themselves in front of portable fans and slathered their bodies in sunscreen, keeping a half- lidded eye on kids splashing in an inflatable pool in the middle of the drive-through lane. Students Auby Stephens, 21, and Kaltlin Slaten, 18, lay in lawn chairs near the employee exit, reading mag- "g/00've been waiting this store to open for 30years. PHOTO BY BRUCE FISHER Franchise owner Anthony Baragas, center, cuts the rubbon on the new Chick-fil-A early Thursday morn- ing, accompanied by city and corporate officials. azines and working on their bikini tan. The scene looked a lot like spring break, with the pool swapped out for a dumpster and a fast food chain grease trap. Slaten, whose boyfriend works at the new franchise, said corporate employees at a pre-opening event con- vinced her to come to the camp out. They showed up at 4:30 a.m. and both girls won a raffle ticket to stay for the camp out. "We did have to break our party- ing habits to  get here this early," Ste- phens said. -Adana Frey Joe Rice, 23, a Texas State University student, sat in a folding chair in the drive through lane. Under the shade of the menu box, he softly strummed his acous- tic guitar. It's his first time at a Chick-fil-A camp out, and he and a friend showed up because.., well, why not? "I heard about it on FaceBook," Rice said. "We thought there would be interesting people here." And how's it been? "It's been hot," Rice said. "The Chick-fil-A people have been really nice." College kids there on a lark made up a good portion of the crowd. But for some parents of hungry teenag- ers, the 52 coupons, worth more than $300, are the real draw. Friends Adana Frey and Sheri Hofmann and Hof- mann's mother, Ann Moos, PHOTO BY BRUCE RSHER Instead of cars, the Chick-fiI-A parking lot was full of tents, folding chairs and portable fans for the 24-hour camp out. all won the lottery to stick around for the opening. They're practically pros at the Chick-fil-A camp outs, and have already been at store openings in San Marcos, Parker Heights, Pflugerville and Houston. Make that twice in Houston, Frey said. All three are Buda and Kyle area natives, and they're thrilled that Chick- fil-A is coming home. "We've been waiting for this store to open for 30 years," Frey said. Hofmann, a stay-at-Jaome mom to a 10 and 15-year- old, said she and her two kids love Chick-fil-A and will quickly use up the coupons. "I would never be able to go into Kohl's or Target without coming here," Hof- mann said. "It's definitely worth your time. With our kids, it goes quick. We are die-hard fans." Hofmann was celebrating her birthday at the camp out, and said it wasn't a bad way to commemorate her special day. "Yeah, actually I'm having a lot of fun," Hofmann said. "Everyone is so nice and friendly." The camp out drew a crowd from beyond the Aus- tin area. Pola Ozuniga and Elva Cummings came down from San Antonio for their sixth and eighth store open- hags, respectively. They keep on coming back for more because they enjoy the spectacle, they said. They've even been featured on the TV show"Night Line." "We have fun, they have games, they give prizes, they have a DL you can dance," Ozuniga said. Cummings said she gives away many of the coupons to friends, family members and other people she en- counters, such as reception- ists at her doctor's office. "I feel sorry because Some people don't get out to eat, and they're so happy to get them," she said. Anthony Baragas, the owner of the new store, has worked at Chick-fil-A's for 10 years, first as an employ- ee, then as a store manager. This is his first franchise. "We were kind of unsure what to expect," Baragas said. "We were kind of surprised at the amount of loyalty to the brand." Registering under firm name is a bargain In this day and age of $150 designer purses, $50,000 cars and $1 million homes, bargains can be difficult to find. One bargain that's no secret, how- ever, is registering securities in firm name. When you register securi- ties in firm name, a bank or brokerage firm takes physical possession of and manages the day-to-day responsibilities associated with your securities. Even though you no longer physically hold your stock or bond certificates, you retain control of the securities and can do with them as you wish. Registering securities in firm name is truly a bargain when you consider this service typi- cally costs little or nothing and could offer many advantages. When securities are regis- tered in firm name, the bank or brokerage firm that takes pos- session of your certificates: Collects all interest and dividends from the securities for you; Provides regular updates on the status of your securities; Notifies you whenever your bonds are called or mature; and Furnishes One simple an- nual tax-reporting form. All of these are attractive services; however, the biggest advantage of registering securi- ties in firm name is the safety this service provides. When your securities are registered in firm name, you no longer have to worry about them be- ing lost, stolen or accidentally destroyed. Consider, for example, this true story of aWashington investor. This self-made mil- lionaire invested regularly in bonds. Although he registered some of his bonds in firm name, he didn't trust his invest- ment firm's computer system with all his bonds. Unfortunately, this proved to be a costly mistake. When a group of children started a fire while playing with matches, the local fire department couldn't control the inferno. When the last ember had died, an entire apartment complex and 32 homes, including the home of the bond investor, were completely destroyed, even though the fire depart- ment was located just two blocks away. Fortunately, no one was injured in the fire, but the bond investor lost $1.2 million worth of securities in the blaze. Of course, the bonds could be replaced, but the cost of doing so was about $24,000. That's an expensive lesson. Some investors think its safer to hold onto their stock and bond certificates. If you insist on holding your securi- ties, remember to keep written records of all your certifi- cates. Record the description, amount and certificate number of each security before plac- ing it in a safe-deposit box. Then be sure to keep a close eye on the financial news to be on the lookout for bond calls, mergers, etc., in case you overlook an important piece of mall. And don't forget to notify each company of any change in your mailing address, even for a stock that does not pay dividends. No one plans to lose a se- curity, to have their property stolen or to lose their posses- sions in a natural or man-made disaster. Unfortunately, these are everyday occurrences. Why take a chance with your stock and bond certificates when registering securities in firm name is one of the best bar- gains available today?