Newspaper Archive of
Hays Free Press
Kyle, Texas
July 24, 2013     Hays Free Press
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July 24, 2013

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+ CLASSIFIEDS • PUBLIC NOTICES SERVICE DIRECTORY July 24, 2013 .e e city BY ANDY SEVlLLA within both their extra territorial jurisdiction and ESD 5's district. In exchange for the whole sales tax allocation in future annexed Kyle council members for- areas, Kyle will continue provid- warded an inteflocal agreement ing ESD 5 with free rent on Fire to the Hays County Emergency Station No. 2, paid insurance Services District (ESD) No. 5, premiums and a $5,000 annual with service provided by the contribution. Kyle Fire Department, to begin Susan Meckel, an ESD 5 com- deliberations on a sales taxshar- missioner, told council mem- ing plan for the city's unincorpo- bets that the ESD 5 board had rated areas, not yet reviewed and discussed ESD 5 commissioners are the inteflocal agreement. The likely to call a Use and Sales Tax document was available at the election this November, that if same time as the posting of the approved, would grant them au- council's agenda, 72 hours pfi- thofity to collect up 1.5 percent or to the meeting. Meckel said sales tax within their district, but commissioners would take up only in unincorporated areas of the matter at their July 24 meet- the city. ing. Kyle council members unani- The city's legal department mously approved a first draft of has not reviewed the first draft a potential agreement at their oftheproposedinteflocalagree- July 16 meeting that would call ment, and Assistant City Man- for the city receiving 100 percent ager ]ames Earp said the docu- of the sales tax collections in ar- ment serves as "a starting point" eas Kyle annexes in the future to sales tax sharing discussions. BY MOSES LEOS III As the first Mexican restau- rant in Buda, Helen's Casa Aide is no stranger to blazing a trail. While other Mexican restau- rants have made their way to the area, owner Helen Aicala and her family consistently find ways to step away from the pack. Earlier this year, the iconic restaurant continued its tradi- tion of going where no business has gone before. Casa Alde be- came the first major business in Buda to fully integrate the Square Card Reader credit card system. Square, the brainchild of Twitter co-founder Jack Dorsey; is a credit card reader system that attaches to a smartphone or tablet. Once attached into the device's minijack, business owners can utilize and conduct card transactions with custom- ers. Users receive the device for free, but must sign up for the fee-based service. Business owners pay either a rate of $250 per month and zero percent cost per transaction, or zero dol- lars per month and 2.75 percent per credit card transaction. The benefits are substantial. Owners can conduct business and track sales, all from their mobile devices. According to statistics on the Square website,, 66 percent of in-store transac- tions are made with debit or credit cards. Data shows that 180 million Americans have a debit or credit card. PHOTO BY MOSES LEOS III Ushering in a new era in business technology, the Square Card Reader has made accepting credit and debit cards an easier, and sometimes, cheaper process. What drew Casa Alde was ture that." lower fees. For Casa Aide, it is a step to- "Previously; we used a regu- ward the next generation of lar credit card machine; pretty business. much what everyone uses," "The use of tech in small said Lily Ann Alcala. "We chose business is essential. It is easier [Square] because of a fiat-fee on the owner and accounting structure of 2.75 [percent] per is a lot cleaner. It is less expen- card. The other system varied, sive and it's quick and easy;" J.R. based on what card was used." Gonzalez, managing director Square gives the restaurant for the Buda Area Chamber of the ability to obtain funds on a Commerce said. "Everyone has next day basis; Alcala says, "It's a a smart phone and uses tech- no brainer." nology now. When you have one She was further intrigued by of the oldest restaurants in Buda the notoriety the new technol- utilizing that technolog~ it's at- ogy brings to her business. Cus- tractive. People realize that." tomers have been supportive, Gonzales said the Chamber as the receipt process has now itself is looking into u "tflizing gone paperless. Square to conduct business at "When we initially talked their chamber luncheons. about bringing it in, I was hesi- While Casa Aide was the tant to use it. I knew people like first major business in Buda to to use [and hold on to] receipts," use the product, its popularity she said. "However, younger is rising. The recently opened customers reallylike it. They ob- Shoppe by the Railroad, owned tain a receipt through email or a by Rhonda Rushing, also uses text message. It is fun, cool and Square. good for our marketing base. The accessibility of the sys- With the old way, you don't cap- tem is easier for the newly forged business. [Square] is easy to use, it's versatile, and you don't need a lot of things to get it working," Della Fine, cashier at Shoppe said. "I've used both Square and a regular Point of Sale (POS) system. To have card payments through [a smartphone] and not a POS system is fantastic. It's portable and flexible. That's a plus for me; to use it wherever I go." Not every business owner is on board the Square bandwag- on. Hope Sanford, owner of Cimarron Rose Antiques, ob- tained Square to allow custom- ers to purchase items while she was at roadshows. However, the novelty did not catch on, as her customers were willing to pay with cash and not plastic. She attempted to use it at her shop, but found it was not a pro- dent solution. "I wanted to use it here, but it was more expensive than the one I have now," Sanford said. "[Square] charges a higher per- centage than the system I have nOW." But the big question remains: is the system safe? According to the Square website, they claim the system meets the industry standard in encryption. It also lets business owners know any information, and sales obtained are stored within a database, not in the de- vice itself. Still, Gonzales preaches vigi- lance on the part of all. "There is always a fear of identity theft and hacking. BUSINESS TECH, 4D Kyle (512) 268-5282 211 Elmhurst Dr. Suite E Kyle, TX 78640 ~HYUnORI REASONS EVENT A better Hyundai buying experience! Call us today for a "drive-out" price• Save time and money with one phone call. Plus we'll bring your new Hyundai to you. America's Best Warranty" ~ ....... 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