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Hays Free Press
Kyle, Texas
August 25, 2010     Hays Free Press
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August 25, 2010

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f, Section D KYLE CHAMBER OF COMMERCE ~ce Kyle Area Chamber ntinues to market our mmunity via a partnership with the City of Kyie. We utilize a portion of Hotel Occupancy Tax dollars which are paid by hotel guests that stay at our local lodging establishments. The Kyle Chamber also contributes real dollars, staff time and thousands of volunteer hours as we tel the story of Kyle. These funds are to he used fol- lowing a few guidelines. There is a two-part test that every expen- diture of local Hotel Occupancy Tax must meet to be valid. Criteria #1: First, every expen- diture must DIRECTLY enhance and promote tourism AND the convention and hotel industry. In other words, a funded event or facility must be likely to do two things: 1) promote tourism; and 2) promote the convention and hotel industry. Criteria #2: Every expenditure of theHotel Occupancy Tax must clearly fit into one of eight statu- torily provided categories. The first is listed here: 1) Funding the establishment, improvement or maintenance of a convention center or visitor information center. State law specifies that for a facility to be funded as a conven- tion center it must be one that is primarily used to host conven- tions and meetings. "Primar- ily used" in this context would arguably mean that at least 51 percent of the bookings for the facility are to host conventions or meetings that directly promote tourism and the hotel and con- vention industry. In other words, holding local resident meetings in a facility would not count toward qualifying the facility as a convention center, but meetings of individuals from out-of-town who in part stay at hotels would qualify. The term "convention cen- ter" is defined to include civic centers, auditoriums, exhibi- tion halls and coliseums that are owned by the city or another governmental entity or that are managed in whole or in part by the city. It also includes parking areas in the immediate vicinity of other convention center facili- ties, and certain hotels. It does not Include facilities that are not of the same general characteris- tics as the structures listed above. Simply naming a facility a convention center or visitor in- formation center does not bring it under this section. The author- ity to use the Hotel Occupancy Tax for facilities is limited. For example, the Attorney General has specifically ruled against the expenditure of local hotel occu- pancy taxes for a city recreational facility such as a golf course or a tennis court. Similarly, general civic buildings such as the city hall, local senior citizen centers or activity centers would not qualify as convention centers that could be funded by hotel tax. Kyle Area Chamber employees and volunteers staff the Visitor's Center. Among the many things we do is provide information on our area and conduct tours for individ- uals and groups that visit the De- pot. Please visit us at 100 N. Front St, or online at www.kyleehamber. org or UPCOMING EVENTS September 2, 6-8 p.m.: FREE Ambassador BASH/Mixer at Chuck NASH Auto Group with food, music and beverages. September 4, 9 a.m. -2 p.m.: Enjoy artisans, craftsmen, a farmers market & free live music in down- town Kyle. September 9-10: Kyle Annual Celebrity Golf Classic-Plum Creek golf course. PAWS and PALS teamed up to offer sterilization and vaccinations in and Mortimer for the free event. BY SHARRI BoYErr Special to the Hays Free Press pet Prevent a Litter (PALS) of Central Texas and PAWS Shelter & Humane Society partnered to offer a spay/ neuter clinic on August 17 at the PAWS shelter in Kyle. About 35 pets of financially-strapped residents were spayed or neutered for free at the event, and also received a round of vaccinations. The clinic was made possible in part through support from the Hays County Community Service program. Mark and Angela Derrick brought in 0eft to right) Scooter, Trevor and Milton. "t's officially hot in Central Texas. Not as hot as last year, where Austin experienced 69 days of triple-digit heat, strain- ing air conditioners and people's patience to the breaking point, but we did just recently hit that first 100-degree day of the sum- mer. High temperatures are not the only thing to keep an eye on this time of year. You also want to pay atten- tion to the humidity level, as well as the heat index if you plan spending time out- doors and especially if you will be exercising. HEAT INDEX Temperature only tells half the story. When factored with the relative humidity, the result is called the heat index, which describes how hot it feels outside. We were surprised to learn that there are only a few hours during the day that aren't under a cautionary flag. The heat index is the GOOD one number you should listen for in weather reports more than any other if you are going to be outside and engaging in physical exertion whether for fun, exercise or work. If the numbers reach a dangerous level mid-morning and last throughout the evening, you may want to reschedule your physical activity to the earliest possible time in the morning. If you look over the chart (right), you'll see how early in the day the heat index climbs past 80 degrees. In addition, once the heat ar- rives for the day, it tends to stick around all aftemoon and into the evening, usu- ally not dissipating until early morning. CLASSIFIEDS PUBLI SERVICE DIRECl Kyle. Paige Moore brought in her cats Pippi PHOTOS BY SIIARRI BOYEIX Pancake Longstockings The Ibarra family includes human kids Abdl, Samantha, Gabriella and Paulina, along with German Shepherds Forty, Renesmee and Ciriaco. Ashley Messer and her Rottweiler Leiia come out to the clinic. 4 am , (I8 ! t0,121~ 2 ~ 4 6 II 10 12 wn , 2 8s. * The shaded values reflect degrees Fahrenheit. The heat index data was recorded and reported by on ,~ugust 5, 2006. Exposure to full sunshine can increase heat index values by up to 15 F. HEAT INDEX DANGER LEVEL SYMPTOMS Abo)ve 130 Life threatening Heatstroke possible with only brief activity 105 - 130 Extreme danger Heat cramps, exhaustion, headaches after brief activity Heat cramps, exhaustion, headaches afar prok j activity 90 -. 105 Danger 80 -. 90 Caution Exercise causes fatigue more rapidly Below 80 No Danger No precautions necessary Switching your physical activity to early moming can have additional beholds as well. Once the sun com(~s up on clear days, the ultraviolet index also rises, increasing the risk of sunburn and other ill effects of ultraviolet I~ht~ As the sum- mer months fall within the Ozone Season, further benefCs can be gained by exercising early before ozone leCels reach alert C NOTICES August 25, 2010 * Page 1D BY JEN BIUNDO "~ A "]'hat does it mean ~/~[ to be Buda? The city is getting some help answering that ques- tion from the Dallas-based advertising firm Ariamedia, which won a contract to es- tablish a brand for the city. Over the course of about five months, the advertising firm will research and design a branding campaign for the city, including elements like loges, taglines and a market- ing communications plan. The city budgeted $25,000 for the project, which it hopes will ultimately help boost tourism revenue. Ariamedia was one of 14 firms to submit proposals in July. Staff narrowed the list down to three agen- cies, which made presenta- tions to the city council on August 3. The council also consid- ered proposals from the Greensboro, NC-based Mitre Agency and the Kerrville- based Briscoe Hall. During the presentations, Councilmember Sandra Ten- orio asked the agencies how they would work to unify a disparate community and make everyone feel like they had a voice in the branding process. Ariamedia representatives said they would use a "digi- tal town hall" online survey to maximize participation. The company works pri- marily in the public sector, and has served other Texas municipal clients such as the cities of Souttflake, Al- len, Addison, Murphy and Carrollton. 'gtriamedia is considered one of the leading firms in branding municipalities," said Buda Tourism Director Alisha Burrow. City branding has become STAFF REPORTS Reporter Brad Rollins has been named managing editor of the Hays Free Press, taking over the position from long- time staff member ]en Biun- do. Biundo will continue to report for the Hays Free Press on a part-time basis, covering feature stories and the city of Buda, while she attends the LBJ School of Public Affairs at the University of Texas, work- ing towards a master's degree in Public Affairs. She started at the Free Press in 2003. Rollins has been In the newspaper business for many years. In 2001, at the age of 19, he founded his own pub- lication, the Kilgore Star. He's also reported for college papers including the Short Horn at University of Texas at Arlington and the Flare at Kilgore College, as well as the the San Mareos Daily Record. He maintains the San Marcos Mercury website and began reporting for the Hays Free Press in 2009. The staff change is effective this week. Press editor reins as stattus, causing respiratory irritation and inflammation in much of tl~e population. Another choice is to change your outdoor wortkout for an indoor one. WLsit and dick on "Sir Indoor Exercises that Keap you Cool" for videos and Ups for indtx:~ workouts~ Rollins takes a big business in recent years, with municipalities hiring private sector com- panies to create and pol- ish a brand image, just as a corporation might do so. The city of Kyle undertook a $10,000 branding cam- paign in 2007, resulting in logo featuring bluebonnets intertwined around the state of Texas.